In an age saturated by images and endless swipes, single seconds and visuals, sound is the only thing that cuts through. Music, specifically. It was music, but not just any music, music that was written on purpose: music that has been created for memory. You might not remember an ad you saw the other week, but chances are, that one tune from a commercial years ago still hums in your head. Not by chance. That is a plan. The jingle music!

So, how did this short piece of music develop into the poster boy of branding, re-invented for every era, and perhaps in the age of TikTok and touchscreens, more essential than ever?

Table of Contents

The History of Jingle Music

Internet, streaming had not come in those days, & before TV crackled the living rooms, there was radio, and with radio, the advent of one of the most powerful advertising weapons; certainly it included jingles. It sort of started by accident. A Minneapolis radio station played a one-armed sung tag (weird but also cool) as part of its promotional drive in 1926, “Have You Tried Wheaties”? It was practically nothing, just a simple ditty you could remember about a breakfast cereal. But the sound maker made it work. Sales boomed in the area, and General Mills nationwide made use of it.

Well, how this tiny gram of music is growing into the poster boy of branding, re-invented for every era, and maybe if TikTok and touchscreens are that much more critical?

Jingle for a Business

There was no internet, streaming, etc in those days, and before TV faded, the living rooms had a radio there, and with radio finally making an appearance as a great new weapon in advertising, of course, it identified jingles. We think it was almost accidental in its beginning. If you are willing to look up during the day, between the 1926 Day of “Have You Tasty Wheaties?” It was a form of nonsense, a verse of a song, but oh so catchy with some breakfast cereal. But it did. Sales shot up in that area, and General Mills nationwide started selling it.

A brand with such a sonic that one specific sound which screams brand to self is sonic branding at play. It’s not only music. It’s memory. You never heard of McDonald’s and think “OMG, THAT IS McDonald’s!!!” It is already known. Just one of the most recognized sound cues in the world; a 2 seconds long five-note chime from Intel. These are no longer jingles, but they are audio assets, each playing an important role in anchoring the brand image in the consumer’s mind.

Not only clever science, but a very valuable one. Brand equity: the difference in favor of a company being picked over another brand. And the cost efficiency of jingles! Time-winning property. You see, a time-themed jingle has been re-used and re-imagined in the same musical backroom story for decades by brands like State Farm, Nationwide. Marketing that sells itself over and over.

Jingles are not only forever, they are malleable. But marketing followed it to TV or web, or mobile, and the jingle migrated with it. Smaller, looser (sometimes a brand “sound”) for dollars, the jingle that used to mean so much has a second life, finding its feet again: in app sounds, intro-looping of podcasts, or background hooks for 30-second trends on TikTok. Apply the same principles: keep it succinct, make it memorable, and attach it to emotion.

Your Brand Expanded

All companies are coming to be remembered in the subconscious of every person. We do, in fact, through our professional producer to shape the sound. Whether an ad is remembered by the average person, it’s not the details, but humans are a feeling kind of race. Music is one of those things that connects us most deeply, we can resonate and recall. A catchy melody can be both noisier and more complicated, if it touches and leaves a tune in the subconscious for years with subtle repeating, that becomes embedded.

At Dimulti Music, we write more than a song; we create a song that embodies your brand so it can live after one campaign. Not to you know it as a one-off job, when your brand partner, we see the jingle remains evolving and clearly recognized at every interaction, and makes the audience grin even when they think you are not there.

Sure, we can take it from the fact that a very simple melody can start shaping the way people associate your brand with, so we are excited to have a productive conversation with you to talk about the production. Take no pressure, just a casual chat, and perhaps you will get something to remember.

Hire the Expert

At Dimulti Music, Jingles aren’t our only specialty. This is all. Music production, mixing, mastering, and release of all forms of audio are taken care of by us, from the ground up. As an independent artist, brand, agency, or corporation, we’ve got your back through the project all the way.

Here are the steps that we do when your brand gets a collaboration with us:

Explain to us what your brand needs. Do you need a character for your brand? Or do you want to know how your brand gets a perceived value?
We will solve your problem from a music and audio perspective, and prepare the inquiry for you
You will get the sample or demo for your project
Choose the one you desire and tell us why you like it
Our team will produce the project through the advanced process
Your team can get through the process with the progress we have made
The final high-quality master will be sent to you.

We provide even the advanced requests. Automotive R&D, sound branding development, app sound design, or otherwise radio-silent domains and supply chains, we are shaping sound into existence. Shaping it, refining, and making it real when it comes to sound.