In this age of a fleeting attention span, brands battle not only for presence but for validation. We can serve you for being sonic branding agency for your audio needs.

Sound branding, ultimately one of the most potent tools to build that deep new layer of connection, is Unseen, but memorable.

Being a sound branding agency that creates audio identities far beyond logos & visuals, to give brands emotional presence in the minds of audiences long after users have forgotten what the music even was.

We research, and we think creatively to enable brands to ultimately have their voice heard, felt & remembered.

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The Sound Branding of Machines

The act of roadtripping as we know it today predated the car by decades: just the hum of an engine, overdrive hum, and rattle of tarmac. That changed during the 1930s as the first car radio motorola to be one of the first commercially viable car radios was introduced by the Galvans.

It was a paradigm shift and thus made the car more than just a thing, replacing tires with wind, packaged only as music or news, or friendship.

The in-car audio experience was a bit of canvas over the decades to come. Over FM radios and the 1950s-60s, we got improvements that comprised better speakers & push button controls. Although it wasn’t just for louder music. Shifted in the 80s.

This is where the luxury automaker worked with Bose audio pioneers to develop an interior sound system meant to be customized and tuned into every range in sound from the car, and optimized, and therefore felt like an element of the vehicle. Branding sound, being an add-on, was no longer; it turned into the car’s soul.

And then there was the electric vehicle revolution. EVs had an almost deafening silence. Fewer electric motors made no sound, and that sounded all very futuristic, except to the surprise of creating new safety problems for pedestrians (particularly people with vision impairment). Then a new chapter in automotive audio R&D began, not just inside but outside your car.

Artificial driving sounds were engineered by manufacturers so that others would hear that they are near. But the safety fix was not the only thing. It was a canvas. He realized then that companies could make these sounds visual and use them as a representative of their brand.

Nissan’s LEAF whined with a sleek hum of the future. BMW took a more cinematic direction, employing film composer Hans Zimmer to emit an “electrified sound” for its newly minted electric performance line, sounds that marry raw power, elegance, and expectation.

And then, Tesla picked mischief. This allowed users to customize horn sounds and driving noises to goat bleat, spaceship mannerisms. Well, for Tesla, that sound was a show of self, whimsical and weird, always in development.

Cars were, as ever, turning into living soundscapes; consumer tech was inventing its own sonic soulmate. Having discovered that sound branding wasn’t just functional but emotional, companies of the time, first with Apple and Sony gadgets.

A Mac announcing to you that it is on, with a clear, calming tone creatively designed by Jim Reekes in the early nineties. It meant, “Everything is cool.

The way it felt, you were entering a world of games in the Sony PlayStation, not just turning on devices. In the case of Windows 95, Microsoft hired Brian Eno to compose an “ambient” startup tune that would play for six seconds (perfect music for all phases of conception).

These weren´t accidents. The screams were the product of intensive psychoacoustics research on how feelings sound. Ringtones, notification pings, and the tiny, ear-clicking of digital buttons were all created to create emotion, grab attention, and provide reassurance. The intention was not just to hear, but to feel good.

Now, audio R&D is happening at the confluence of emotion, branding, and usability. Audio in-espaces are being engineered for the modern EV towards comfort, attention, or entertainment. Some kettles change the background audio according to whether your are in a mood and the time of day.

Apple’s Spatial Audio and Dolby Atmos are being built into cars as well, which means the cradle of your next theater is your vehicle. Meanwhile, voice assistants Siri and Alexa undergo ongoing calibration — not literally the words they speak, but inflection.

Creo that something which began as a radio has blossomed into a multi-sensory design process. As such, sound is really front-and-centre in our relationship with machines now. It shares a story and fills us with something, and, when it happens right, becomes unobtrusive, organic, and indelible.

Sound Branding, Memory, and the Market

In the land of abundance occupied by brands all trying so hard to get noticed, the vast majority use visuals, logos, colors, and clean typography to try and battle for recognition.

But underneath it all, there’s maybe something deeper, a voice louder than any noise that’s been around you for longer (as in nature) is sound branding.

Remember the last time you opened your most-used app. The soft tap, the click of closing an App, a new notification chiming prominently, you did not have to think twice. Except your mind did. That little sound made the experience feel like it had polish, like you had been here before, perhaps even comforting.

It gave you a hint without words that you’re in the right place. Instead of just being audio triggers, these sounds blossom into identity over the years. Emotional anchors. Brand echolalia, which sticks in your memory.

And that is why the smartest companies never take sound branding for granted. They design it. They study it. They consider audio not as an afterthought, but something that contributes to the soul of the brand.

That is why Apple products don´t just work, they feel right. Each sound, from the smooth whoosh of an email sync to that iconic Mac startup chime, is intentional.

It lets you know that you’re using something beautiful and sturdy. That is why the now-notorious “ta-dum” from Netflix makes your phone vibrate just before a show starts. You’re not looking at a logo. You hear the brand.

And in cars, the role of sound is evolving into something even more powerful. Electric vehicles, once silent and eerie, are now being given voices not just for safety, but for identity.

BMW partnered with Hans Zimmer to craft the sound of acceleration. It’s not just a hum. It’s emotion. It’s a brand. Tesla takes it even further, letting users play with horn sounds and ambient driving noises, turning audio into personality.

When done right, sound turns machines into experiences. It’s what makes pressing a button feel satisfying, what turns a transaction into a moment of trust, what gives a product soul.

Behind every great sonic experience are months, sometimes years, of experimentation, psychology, and fine-tuning. Because businesses know that the way something sounds shapes how people feel. And how people feel is everything.

That’s the power of audio branding. It’s invisible, but unforgettable. It’s the thing that whispers your brand’s name even when no one is speaking.

Building Brands Through Thoughtful Sound

Sound happens, too. It is engineered smartly, based on tons of research and careful listening; your feedback is factored into that perfect iteration.

Underneath every hum that sounds right, every sonic texture taking form, and every soft hush tone that adds layers to a product’s finish is a process. A deep one. It’s not about creating for the sake of creating, something we’ll say over and over again: it’s producing something that sounds good.

It’s the consciousness of what the sound branding is supposed to accomplish, how it informs hearing, feeling, and memory.

That’s where the work begins.

We think audio beyond production at Dimulti Music, we are R&D For The Soul. Sound in context, as that enhances communication, is how the way people connect with brands feels elevated and meaningful without being too heavy-handed.

From crafting the voice of a product to designing an entire audio identity, it is established on thoughtful building and curated groundwork.

As the sound branding is finally done, we take it to wherever it needs to be; be it songwriting, beat making, scoring, mixing, or mastering.

Whether that be a launch, a product, or something still in incubation, we provide the right tools to bring it all to life, one consistency and care.

We will craft how it sounds from first idea to last note, as long as you’re building something worth hearing.